A Brand Book can be best defined as your Enterprise Bible. It is the most elaborate visual guide into your legacy of management, marketing promotions and numerous in-house audience engagement strategies. Organizations use it as a digital branding medium to reinforce the image of the brand, its widespread geographical reach and the benchmark practices specific to the company.
See Also: Brand awareness mistakes to avoid
For the sake of consistency, there are few things that you keep in mind while designing Brand Books. We point out 10 “Never Do” items while developing a persuasive Brand Book.
Mapplinks Academy is India's first agency-integrated live project based digital marketing training institute. Mapplinks has been ranked in the "Top 25 Most Promising Digital Marketing Consultants" and "Top 10 Marketing Companies".
Started by Rishabh Dev, the academy is an initiative to bridge the digital marketing talent gap in the digital ecosystem.