101 THINGS I DID FOR THE FIRST TIME IN THE BOOTCAMP AT MAPPLINKS ACADEMY

Apart from live projects, hands-on training, working in teams, and in-depth digital marketing training, Mapplinks Academy allowed me to do some awesome things which no other academy could provide.

Here’s a list of 101 such activities and learnings I’ve compiled for the reference of future applicants!

All the best

1. Learn to design graphics and creatives on your own – even if you’re not a designer! – Practice on tools to create stunning social media creatives and ad images for your campaigns. Without having to go through complex design tools.
2. Enjoy a #InstaOuting day out – A day out of the academy building where you take amazing Instagram photos and learn the concepts of Instagram marketing, best practices and publishing!
3. Create your own website – even if you’re not a coder! – Get your own website up and running. For your personal brand or your startup!
4. Host a Twitter contest – Plan, create and promote a Twitter contest and drive engagement and following.
5. Run a Facebook ad campaign – Create and launch different types of ad campaigns. Learn how to measure results and improve campaign performance in order to get maximum results within set budgets.
6. Get more installs for mobile apps – Learn how to market mobile apps, run and manage campaigns and boost the number of installs for your mobile app.
7. Host a contest on Facebook – Plan a creative contest on your Facebook page and get people to participate.
8. Create your own blog – Get your blog live. It’s an amazing platform to promote your brand.
9. A/B test email subject lines  – A/B can be pretty cool. Experiment by doing. Implement, see what works, repeat.
10. Publish a blog post – It was a great feeling to publish my first blog post at the Academy.
11. Run an Instagram ad campaign – Learn how to create, promote and analyse ads on Instagram.
12. Publish your first post on Medium – Medium is an excellent, less-explored platform for startups and brands alike. You get to make your first Medium post live at Mapplinks.
13. Learn how to brand your content effectively – Marketing, branding, and advertising goes hand in hand in the modules at the Academy. You learn the concepts, tips and tricks of all three areas.
14. Write an article on LinkedIn publisher – LinkedIn provides publishing options to get your content more visibility and increase visibility on the platform. At the academy, you start publishing content on LinkedIn
15. Create an infographic – Learn how to create an infographic, a great way of effective visualised content-sharing.
16. Attend and Live tweet an event – You get to attend an event and live tweet it to increase engagement and following on Twitter.
17. Participate in a Twitter chat- Learn how to engage, participate and exchange ideas via Twitter chats.
18. Get your own domain- Learn how to procure and set up a domain for your personal brand or startup.
19. Host your website – From getting your domain, to designing your website to making it live – Learn it all at the academy.
20. Set up a WordPress blog – Learn how to get your blog on WordPress, how to use a WordPress theme and the publishing platform.
21. Create your personal brand- Learn to set up and promote your own brand.
22. Launch your startup on social media – Explore and learn pre-launch and launch marketing for your startup or business.
23. Learn from more than 50+ case studies – Stand on the shoulders of giants. See and implement what works for other brands through 50+ digital marketing case studies.
24. Set up your social media profiles – Set up profiles for targeted social media channels for yourself, your personal brand and your startup!
25. Create an SEO analysis research report – The first step in optimising a website for search engines is to create a search engine optimisation report. At Mapplinks Academy, you learn everything from reporting to optimisation.
26. Find marketing, design, and branding issues in any website or app – From UI, UX to design, SEO and marketing – Learn to spot issues in any website or app – and how to fix them!
27. Understand and create buyer personas – Before marketing to a target audience, it’s important to know your brand’s user profiles and buyer personas. Create and practice on multiple buyer personas at the academy.
28. Consult a startup on their marketing – You not only learn marketing but also get an opportunity to consult a startup to improve their branding, digital marketing and advertising. The discussion is both intense and an amazing learning experience.
29. Connect with influencers in real time on Blab – Learn how to use Blab, join live video conferences, and learn to influencers in real time.
30. Find people to connect with using advanced boolean search – Boolean search is supercool. It let’s you person crazy high-complexity social media searches with ease. Learn the advanced boolean operators and how to use them.
31. Create a content calendar – Learn how to plan and create a calendar for your content across all digital channels
32. Implement JavaScript growth hacks on Twitter – even if you don’t know JavaScript! – On a high-level, growth hacking bridges the gap between marketing and the product (technology). Mini growth hacks allow you to achieve results on digital channels faster using programming. Learn how to implement some of them on Twitter.
33. Build the initial following for your or your brand’s social media profiles  – Don’t just set up your profile! Go beyond and learn how to create the initial following for all channels.
34. Launch your email marketing campaign – Reach your subscribers inboxes. It’s a great feeling to send your first email newsletter or campaign.
35. Monitor search engine rankings for any website – See how well your website ranks for search engine keywords and how rankings change in real time.
36. Create a keyword research report for any business – Everything search and content revolves around keywords. Learn how to perform a keyword research for a business.
37. Write and publish your ebook – Be famous. Learn step-by-step how to write an ebook and publish your book online.
38. Author articles on blogs and magazines – Write for leading magazines and blogs and get yourself featured.
39. Get media coverage and exposure for your startup or business- Submit your business, product or service to leading media websites.
40. Launch your product on ProductHunt – Learn how to get hunted and to have a gala launch of your product on ProductHunt
41. Create and promote a SlideShare presentation – Learn how to create, publish, and promote a presentation on SlideShare
42. Create your inspiration board on Pinterest – Set up your pinboard with all things that inspire you.
43. Participate in an Instagram contest – Post amazing photos and enter Instagram contests. Learn how to promote using contests.
44. Get an Instagram Shoutout- Learn how to engage others on Instagram and get a shoutout for your handle.
45. Promote your blog content using Outbrain  – Learn how to showcase your content by sponsoring it to leading websites and magazines.
46. Implement ASO for any mobile app – Learn how to optimise any mobile app for search engines.
47. Write an Elevator Pitch – Learn how to describe your product or service using an elevator pitch.
48. Create an end-to-end digital marketing strategy – In the true spirit of a full stack marketer, create a high-performing digital marketing strategy for any business
49. Create a campaign promotion and advertising strategy
50. Do keyword research for any product or service –  Learn how to use to the Google Keywords Planner tool to understand the basics of Keyword Research.
51. Publish your Facebook app – Become a Social Media Czar by designing your first Facebook App.
52. Measure data and stats about your website or blog using Google Analytics – Learn how to make sense of all that traffic and data using Google Analytics.
53. Build your own mobile app – even if you’re not a developer! –  Create your first Android app without getting into coding.
54. Create an optimised landing page –  Learn how to create a high quality landing page to rev up those conversion rates!
55. Track conversions from a website or landing page – Learn how to track and increase the conversion rates of your Landing Page and Website.
56. Schedule social media posts using Hootsuite – Improve your social media presence and discipline by scheduling your Facebook and Twitter posts.
57. Create a Twitter card –  Go beyond plain tweets. Add and promote links and actions using Twitter cards.
58. Create and promote a Facebook group – Learn the intricacies of Facebook Groups and social engineering.
59. Create an email newsletter on MailChimp – Learn the basics of Mailchimp and send out a beautifully designed email newsletter.
60. Get your digital channels business card –  It’s 2016! Learn and create a digital b-card!.
61. Monitor your competition using Facebook – Ignorance is bliss. Not so much in digital marketing though. Learn how to keep an eye out for the sneaky competitors on social media.
62. Create a competitor analysis report – Learn how to generate and make sense of a competitor analysis report.
63. Set up a Google Analytics dashboard – Create your own personal Analytics dashboard to have a bird’s eye view of all your web data.
64. Grow your Twitter and Instagram following using CrowdFire – Learn how to use CrowdFire and increase your Twitter and Instagram followers.
65. Use Influencer marketing to promote your product or service on Twitter –  Become a Social Media Hustler! Learn how to promote your product and increase engagement using Influencer Marketing.
66. Create an automated Twitter list using DYEL – Explore Twitter lists to boost your following and engagement on Twitter. Automate adding tweeple to your list so you can focus on creating excellent content
67. Set up RSS feeds using Hootsuite – Learn how to keep your audience on twitter engaged on twitter by setting up automated RSS feeds from leading blogs and publications.
68. Create and monitor a web form using TypeForm –  Give those lead generation campaigns a shot in the arm by using Typeform.
69. Spy on your competitors search keyword rankings using Positionly – Stay a step ahead of your competitors in AdWords by learning how to use Positionly.
70. Get HubSpot certified for Inbound Marketing – Become a Hubspot certified Inbound Marketer.
71. Manage a Google Adwords campaign – Create and Manage your first Google AdWords campaign!
72. Create automated recurring analytics reporting using Google Analytics
73. Make money on your website or blog –  It’s time to get some ROI from that website or Blog you created.
74. Publish a guest blog post – Guest posts in your blog are like gold. Learn the intricacies and make your blog a goldmine.
75. Create an SEO backlinks report using Positionly – Learn how to create a report of all websites linking back to your business
76. Schedule a social media calendar using Buffer – Keep track of your posting schedules using Buffer.
77. Measure signups using a thank you page and a conversion pixel – Keep a better track of your ROI using Conversion Pixels.
78. Allocate campaign budgets across digital channels. – Learn how to milk greater ROI by intelligently allocating campaign budgets.
79. Create a Sitemap for your website – Warm up to the crawlers by learning how to create a sitemap.
80. Learn how to measure 60+ digital marketing metrics –Become a ninja of Digital Analytics!
81. Create and promote your email subscribers list – Email is still the king. Learn how to build a subscription list.
82. Measure ROI of your digital marketing channels – Get into the business end of digital advertising and calculate the Return on Investment of your channel spends.
83. Generate leads for your business from social media –  Learn the basics of Facebook Advertising and generate leads for your business.
84. Host and promote an event on Facebook –  Launch and organize your First Facebook Event!
85. Organise and speak at a digital marketing workshop – At Mapplinks Academy, you don’t just learn. You learn by doing – and by teaching. Get to organise and speak at a workshop.
86. Connect with Influencers on LinkedIn – Step into the world of professional networking and increase the visibility of your profile.
87. Create and analyse a WooRank report for any website – Learn the basics of WooRank and create a report for your website.
88. Publish your mobile app on Google Play –  Create your your first Android App and publish it in the Play Store.
89. Get a video for your business and publish it on YouTube – Learn how to optimize your YouTube Uploads.
90. Become a Quora Expert –  Improve your social clout and influence skills by learning, how to leverage quora.
91. Create a GIF for your product or service – Learn how to create animated GIF and use them to make your communications richer.
92. Create memes for social media – The Internet loves cats. And Bill. And rage comics. And more. Make use of it to get more traffic.
93. Create a Trello board to track digital marketing activities – Learn basic project management and task management associated with Digital Marketing.
94. Create Instagram Ads – Become one of the earliest digital marketers in India to try out Instagram ads.
95. Create a source of passive income for your entire life –  Learn how to build a passive income source with your digital presence and start making money. Direct ROI.
96. Create a Vlog and Broadcast it LIVE – Learn how to create a vlog and broadcast it using channels like Youtube and Periscope.
97. Automate your digital marketing – Learn to use powerful tools like Zapier and IFTTT to automate your digital marketing activities.
98. Run a Hyper-targeted Ad –  Create a custom audience and run micro-targeted ads.
99. Create a remarketing campaign – Learn how to run powerful remarketing campaigns in Google and Facebook.
100. Interview a startup founder and publish it on Durofy – It’s a great experience to have a conversation with a successful entrepreneur. Learn how they started and achieved greatness!
101. Work with the amazing team and partners at Mapplinks – Above all, Have fun while working with the amazing creative and talented team at Mapplinks.

Mapplinks Academy was an experience of a lifetime – A digital marketing roller coaster ride! If you haven’t applied yet, fill this form to build your skills by actually DOING digital marketing at the academy.