We at Mapplinks Academy had a wonderful opportunity to collaborate with MarketingBride. She is an Instagram influencer and her niche lies in Instagram Growth. Indeed a different concept to be dealt with.
Have you ever thought of using Instagram to create brand awareness? To grow sales? Can a B2B company create a stir on Instagram?
Let’s read to get our Instagram growth caps on and get inspired by MarketingBride.
Mapplinks: We absolutely love the name and campaign “MarketingBride”! How did you come up with this idea and go about executing your new brand?
MarketingBride: Haha Thank you! The name came from a FB messenger conversation I was having with a friend turned Mentor, Vin Clancy.
Mapplinks: We’ve seen your killer Instagram stories and attended the webinar as well. Our subscribers would like to know when they should choose Instagram as a growth channel? Is it for all businesses or works only for specific industries? What are your thoughts on this?
MarketingBride: Yes, there are specific Industries that do perform well on Instagram because it is a photo/video sharing platform. Travel, Fashion, Health are niches that CRUSH on Instagram.
But it definitely works for businesses outside of those niches. Especially with the new updates to Instagram, like clickable links in direct messages and the swipe up feature for business accounts, you can convert followers to customers almost instantly.
It’s all about the content you post and how you use it.
Mapplinks: We have a lot of B2B clients and marketers who feel Instagram is not for them. What do you think should be the role of Instagram for B2B oriented companies?
MarketingBride: Telling stories. It’s not about your product or service, it’s about your story. How can you communicate your brand message with your target audience.
But really the first question you should ask yourself before putting effort into a social channel is, “Is my target audience on Instagram?”
If you don’t know, ask. And people need to use more videos on Instagram, period.
Mapplinks: You’re doing a great job unlocking Instagram growth for your clients. How did you get introduced to growth in the first place?
MarketingBride: I can barely remember lol I think Vin Clancy?
I started working for a SaaS startup in Chicago where I learned everything about Marketing – social proof, reciprocity, urgency, software, automation, etc.
Then I think I learned about Growth Hacking somewhere and I was like omg this is awesome.
Mapplinks: If you have to mention your single most favourite feature of Instagram and one actionable growth workflow for our audience, what would it be?
MarketingBride: Love this question. LOCATIONS and Hashtags.
No one is tagging their location or hashtag in their Instagram story and I’m like whyyyyyyyy. lol
When you do this, Instagram groups your content into “stories” so everyone using these tagging #entrepreneur or tagging their location are now on this story which triple your brand exposure.
We are also happy to let you know that Marketing Bride answered all your queries on Instagram Growth. Here are the questions from some of our viewers.
One of our viewers asked Marketing Bride: The Instagram Business account connected with my FB Photography page has around 130 followers. How do I increase my followers and start getting leads (Leads = paid/unpaid collaborations are both fine with me for now) in as organic a manner as possible?
Next one!!How to use Instagram for Architecture or Interior Design Business to generate leads?
And the final question: Product or a service? Which of them works better on Instagram
Send in your questions here and we will be more than happy to answer your queries.
Mapplinks Academy is India's first agency-integrated live project based growth hacking and new age digital marketing training institute.
Mapplinks has been ranked in the "Top 25 Most Promising Digital Marketing Consultants" and "Top 10 Marketing Companies".
Started by Rishabh Dev, the academy is an initiative to bridge the growth marketing talent gap in the digital ecosystem.