LinkedIn is, without a doubt, the largest business network in the world of Social Media. It is increasingly being used as a platform for not just professional networking but also as a means of projecting your personal brand.
Today, just a profile aligning your unique set of qualifications is not enough to attract people’s attention and neither does it differentiate your value proposition from your competitors.
Your personal brand is a vivid indication of the best you have to offer – the performance, contributions, and value your next employer, your next hire, client, or business partner can expect from you.
Today’s need demands a strong, on-brand online presence so recruiters and hiring decision makers, searching for and assessing you, will find plenty of diverse information about you.
This is true for business owners and networkers too – You can increase collaboration opportunities and business partnerships by increasing the visibility of your LinkedIn profile.
The brand you communicate marks your career reputation and is in some respects a promise. When you carry a personal brand, your unique promise of value precedes you and has far-reaching effects.
While many manage to get a hang of how to use LinkedIn for personal branding , some others struggle with the same. So here we are to help you understand how to set your brand using LinkedIn.
Mapplinks Academy is India's first agency-integrated live project based digital marketing training institute. Mapplinks has been ranked in the "Top 25 Most Promising Digital Marketing Consultants" and "Top 10 Marketing Companies".
Started by Rishabh Dev, the academy is an initiative to bridge the digital marketing talent gap in the digital ecosystem.