Originally published by our MD, Rishabh Dev, on Medium.
Ready to hit ‘publish’?
Now that you’ve created amazing, unique content. It’s time for you to make sure it gets the love it deserves.
Your content won’t get all the visibility just by being awesome. You have to make sure you follow SEO best practices according to the latest search algorithms.
This checklist is a complete list of things you need to optimize your new content with before you hit the publish button. And the list has been updated to match 2018 search algorithms.
It might seem a long list and you might find a ‘short and sweet’ SEO checklist somewhere on the internet but then you’ll be doing it wrong. You need to follow this exact checklist for your content.
Here’s your checklist:
Note: Even though you can now fit 230 characters in meta descriptions for Google Search Snippet you don’t have to go changing your existing ones as it is more of a “Dynamic Process”. This means that the whole 230 characters would only show up if Google thinks that it’s the best way to satisfy a user’s query.
Believe me there are more important things to focus on.
*Pillar and Cluster content explained below:
The pillar-cluster content architecture is more structured for SEO and all the content you publish in 2018 should follow this model. The idea is to have a Pillar content which is very long-form broad topic content and cluster content are relatively smaller posts on more specific topics. For example, ‘The Ultimate Guide for SEO 2018’ could be a 3000-word pillar content with videos, infographics, and multiple embeds while ‘The Ultimate 2018 SEO Checklist before Publishing Content’ can be a cluster content. There can be multiple cluster posts like this one for the pillar content, linking back to it. The pillar content should include a link to each cluster post while the cluster posts must link to the pillar content and can also have links to other associated cluster posts in the same pillar.
Ready to dominate search traffic in 2018?
Make sure you follow the exact checklist and watch the magic happen!
CLICK HERE to download the checklist excel version. You can track the SEO of all your content using this.
If you have any questions regarding the checklist or would like to add something to the list, tweet to me @reachrishabh and I’ll embed your tweet in this post!
Want to 10x your traffic in 2018?
Check out the ‘SEO Mastery Course for 2018’ to not just optimize your content, but also learn SEO, website optimization techniques and marketing strategy for 2018. The course also includes the top 10 best SEO techniques for the coming year.
P.S. If you want to enroll in the course, just email me at firstname.lastname@example.org
Moreover, The first 10 People who email me regarding the course will also get a special discount code!
Mapplinks Academy is India's first agency-integrated live project based growth hacking and new age digital marketing training institute.
Mapplinks has been ranked in the "Top 25 Most Promising Digital Marketing Consultants" and "Top 10 Marketing Companies".
Started by Rishabh Dev, the academy is an initiative to bridge the growth marketing talent gap in the digital ecosystem.