“Know your enemy and know yourself, and in 100 battles you will never be in peril.” – The Art of War
Within the startup business environment, these words can be applied to competitors and target audience. The word enemy is a little too harsh, but the fact of the matter is that both you and your competitor are after the same objective – growth in business. The battle you have to fight is for the attention of your target audience so they listen to what you offer and make a decision in your favor.
In the following infographic you would learn about many such growth hacking tactics which can be derived from warfare. You can read the details about each of these tactics here.
Mapplinks Academy is India's first agency-integrated live project based growth hacking and new age digital marketing training institute.
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Started by Rishabh Dev, the academy is an initiative to bridge the growth marketing talent gap in the digital ecosystem.