Originally published by our MD, Rishabh Dev, on Medium.
Let’s start with a fun fact:
Only 20% of the targeting fills 80% of the marketing funnel. The rest 80% of the time, marketers target keywords and phrases which the users never really search for.
The core problem is this:
Marketers use the phrases to match what they’re trying to sell, not what the user is trying to find.
That’s not the only problem. Here’s the other problem to think about:
Everyone’s doing keyword research the same way. This means your competitors are choosing the same keywords as yours. Which means you’re always competing in a very crowded space.
In this post, we solve this problem using our growth mindset.
Want to know how? Read on.
Most digital marketing and SEO executives use the most common keyword search methods like Google’s keyword planner tool.
To beat our competition and make sure we’re targeting the right keywords and phrases, we must leverage some offbeat keyword research methods.
Here’s the list of 6 offbeat keyword research channels you can use:
Enter a keyword on Google and.. don’t hit ENTER! Make a list of the keywords Google suggests.
PRO TIP: Put a new spaces before your keyword so Google will suggest more keywords.
This works like Google Suggest on Steroids.
Known for direct critics, great for genuine keywords. The anonymity on the channel ensures marketers can find the REAL keywords people are looking for.
So go to reddit, search for your topics and check the words and phrases that show up in the threads.
Another channel for absolutely GENUINE keyword tracking.
Look for what people are asking, then answer those questions with your content. Your product or service should add value and provide a solution for the questions.
Enter a topic in Google search. Hit ENTER.
Go to the end of the search results page and see the ‘Related searches’.
Enter a topic on Wikipedia and open the article for that topic.
Check all the phrases that the article links to and the table of contents for the topic.
These would be potential keywords for you to target.
Once you have the list of potential keywords, check the search volumes, shortlist your top priority keywords, and include them in your SEO strategy for 2018.
I’ve created a step-by-step actionable method called ‘The Growth Marketer’s Keyword Research Method for SEO 2018′ as part of the ‘SEO 2018 Mastery Course’.
P.S. If you want a coupon code to avail an early bird discount on the course, just comment on this blog or send me an email at firstname.lastname@example.org
P.P.S. The early bird ends on 15th November 2017. Act fast and join the first few 2018 SEO-ready professionals.
Mapplinks Academy is India's first agency-integrated live project based growth hacking and new age digital marketing training institute.
Mapplinks has been ranked in the "Top 25 Most Promising Digital Marketing Consultants" and "Top 10 Marketing Companies".
Started by Rishabh Dev, the academy is an initiative to bridge the growth marketing talent gap in the digital ecosystem.