Originally published by our MD, Rishabh Dev, on AgoraPulse. Inspiration is everywhere. All that is needed is observation. For marketers, especially, this inspiration can come from the most unsuspecting corners, like the Samurai. The Samurai principles of life, the Bushido,…
Originally published by our MD, Rishabh Dev, on LeadSquared. For nearly four decades now, Apple has attracted legions of fans who swear by every product rolling off the assembly line. So much so that its once competitor and propagator of…
As the wise anecdote says “Don’t work hard, work Smart”. In the fast-paced competitive digital ecosystem,we are bombarded with content to consume. Most of the content we create don’t reach people unless we pump in a lot of ad budgets….
Originally published by our MD, Rishabh Dev, on SocialSamosa. One of the biggest challenges for Bootstrapped Businesses is figuring Low Budget avenues for lead generation and growth within the existing ecosystem of digital channels and social media platforms. While big…
Originally published by our MD, Rishabh Dev, on Digitaldefynd. What do Ted Talk, American Airlines, Big Bazaar, Coca Cola, Café Coffee Day, Dunkin Donuts and Gold’s Gym have in common? Well, for one; they are all successful, easily recognizable brands…
Originally published by our MD, Rishabh Dev, on YourStory. Perceive that which cannot be seen with the eye. – Miyamoto Musashi In Japanese folklore, rōnin, the masterless samurai, were looked down upon with much disdain. A masterless samurai was one whose…
Originally published by our MD, Rishabh Dev, on Leadsquared The power of visual media in today’s world is undeniable. A picture goes viral in seconds, while even the most well-written article might need time to attract readers. As a smart…
Originally published by our MD, Rishabh Dev, on SocialSamosa. People’s can be classified into two broad categories when it comes to describing their social life – introverts and extroverts; but does that have anything to do with your professional life?…
Originally published by our MD, Rishabh Dev, on Iamwire. A marketer’s biggest nightmare is that in spite of all his knowledge of social media channels, tips, and tricks, he will fail in promoting his brand online. The thought itself gives me…
Originally published by our MD, Rishabh Dev, on recruitloop The role of social media in our lives is widening every day. Not only are we communicating with friends, family and peers, we are using social media to locate suitable work…